Privacy Policy

Effective Date: March 20, 2026

Last Updated: March 20, 2026

Introduction

This Privacy Policy explains how perfview.net (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website. PerfView is a software download and information website dedicated to providing resources about the PerfView performance analysis tool.

By accessing or using this website, you agree to the terms described in this policy. If you do not agree, please discontinue use of the site.

Information We Collect

Information You Voluntarily Provide

We only collect personal information that you choose to submit through our Contact page. This may include:

  • Your name
  • Your email address
  • The content of your message

We do not require user registration, account creation, or payment information. There is no newsletter signup or email subscription system on this site.

Information Collected Automatically

When you visit perfview.net, certain technical information is collected automatically through server logs and third-party services:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URL (the page that linked you here)
  • Pages visited and time spent on each page
  • Device type (desktop, mobile, or tablet)
  • Approximate geographic location at the country or region level, derived from your IP address

Cookies and Tracking Technologies

This website may use the following types of cookies:

Essential Cookies

Required for basic WordPress functionality. These cookies handle things like session management and are necessary for the site to operate properly.

Analytics Cookies (Google Analytics 4)

If active, Google Analytics 4 (GA4) collects aggregated data about pageviews, session duration, traffic sources, and general demographics. GA4 does not collect personally identifiable information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Advertising Cookies (Google AdSense)

If active, Google AdSense uses cookies to serve ads based on your browsing history. Third-party vendors, including Google, use cookies to display ads based on your prior visits to this and other websites. You can opt out of personalized advertising at Google Ad Settings or visit aboutads.info to opt out of third-party cookies used for advertising.

Cloudflare Cookies

Cloudflare, our CDN and security provider, may set cookies such as __cf_bm and __cflb for performance optimization and bot detection. These are functional cookies necessary for site security and reliability.

How We Use Your Information

We use the information described above for the following purposes:

  • To operate and maintain the website
  • To analyze site traffic and improve content quality (via Google Analytics)
  • To serve relevant advertisements (via Google AdSense)
  • To respond to inquiries submitted through our Contact page
  • To detect and prevent security threats (via Cloudflare)

We do not use your data for any purpose beyond what is listed here.

Third-Party Services

This website relies on the following third-party services, each of which has its own privacy policy:

Google Analytics 4 — Web analytics service by Google LLC. Google Privacy Policy
Google AdSense — Advertising service by Google LLC. Google Ads Policy
Cloudflare — CDN and security service by Cloudflare, Inc. Cloudflare Privacy Policy
WordPress — Open-source CMS, self-hosted on our server. No data is sent to WordPress.org.

We do not control or take responsibility for the privacy practices of these third-party services.

Data Sharing and Disclosure

  • We do not sell your personal data to anyone.
  • We do not share your personal data with third parties beyond the services described above (Google, Cloudflare).
  • We may disclose data if required by law, regulation, or legal process.
  • Aggregated, anonymized data may be used internally to improve the website.

Data Retention

  • Server logs: Retained for up to 30 days, then automatically purged.
  • Analytics data: Retained per Google Analytics default settings (up to 14 months).
  • Contact form submissions: Retained until the inquiry is resolved, then deleted.
  • Cookies: Session cookies expire when you close your browser. Persistent cookies expire based on their individual settings, typically within 1-2 years.

Your Rights and Choices

You have several options for controlling how your data is handled:

  • Disable cookies through your browser settings at any time.
  • Opt out of Google Analytics tracking using the official browser add-on.
  • Opt out of personalized advertising at Google Ad Settings.
  • Request deletion of any personal data we hold by contacting us through our Contact page.

For EU/EEA residents: Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, erase, port, and object to the processing of your personal data.

For California residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what data we collect, request deletion, opt out of data sales (we do not sell data), and receive equal service regardless of your privacy choices.

Children’s Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such data, we will take steps to delete it as quickly as possible.

Security

We take reasonable measures to protect the information collected through this website:

  • All data is transmitted over HTTPS/SSL encryption.
  • Cloudflare provides DDoS protection, a Web Application Firewall (WAF), and bot mitigation.
  • Server access is restricted and monitored.

While we strive to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.

International Data Transfers

Our servers and the third-party services we use may process your data in countries outside your own. By using this website, you consent to the transfer of your information to countries that may have different data protection laws. We rely on standard contractual clauses and other appropriate safeguards where applicable.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of the website after such changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please reach out to us through our Contact page.